Samsung Increases Smartphone Market Share

Samsung sold twice as many smartphones as Apple made in the third quarter of 2020.

Samsung not only maintained its number one position in the global smartphone market, but also managed to increase its sales in the third quarter of 2020. The company sold 80.8 million smartphones in the third quarter of this year, according to a new report from market research firm Gartner. This figure corresponds to 22% of the global market share.

smartphone market share

Sales of the South Korean smartphone giant increased 2.2% compared to the third quarter of 2019. Samsung has sold twice as many smartphones than its rival Apple during the third quarter of this year. Especially in these times when the global smartphone market has decreased by 5.7% compared to last year, such a result stands out as a remarkable success. In addition, Huawei was the second largest smartphone brand in terms of sales, but its market share dropped to 14.1% this year. Since the introduction of US sanctions on the company, the company’s market share has been falling sharply. Compared to the third quarter of 2019, Huawei’s sales fell by a massive 21.3%.

Galaxy S20

According to the report, Apple’s market share was announced as 11.1%, and the company sold 40.5 million iPhones in the third quarter of this year. In addition, it was surprising that Xiaomi ranked third by selling 44.4 million smartphones in the third quarter of 2020. The market share of the Chinese firm was 12.1%, with 34.9% growth over last year. This figure was 8.5% in the third quarter of 2019. OPPO ranked fifth in the global smartphone market, with sales of 29.8 million units and an 8.2% market share.

Finally, we can say that Samsung’s smartphone sales performed well in the third quarter of 2020 thanks to the launch of the Galaxy Note 20 series, Galaxy Z Flip 5G and Galaxy Z Fold 2. Strong demand for the Galaxy A series has also helped the company increase sales. However, it is thought that the introduced iPhone 12 models may disrupt this balance.

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